Our story
Enterprise tools for
mom-and-pop stores.
MetricLabs brings enterprise-grade accessibility, analytics, and conversion tools to every Shopify merchant. We believe the best tooling should be opinionated, fast, and accessible to anyone running a store, not just the ones with big budgets.
How it started
Too many Shopify merchants were overpaying for accessibility and analytics tools that were either too complex to use or too expensive to justify. We saw store owners spending thousands on compliance audits that went stale the moment they published new content, and analytics platforms that required a dedicated analyst to interpret.
We started MetricLabs to change that. We're building a connected suite of Shopify apps that make accessibility compliance, analytics, and conversion optimization accessible to every merchant, not just the ones with big budgets and dedicated teams.
Timeline
- 2025 MetricLabs is founded with the idea for WCAG Scanner, WCAG Popups, Quiz Builder, and an A/B Testing app for Shopify merchants.
- 2026 Launched Mnem.cards to support my kids with learning through spaced repetition flashcards.
What we believe
Our values
These aren't aspirational posters on a wall. They're the constraints we apply every time we make a product decision.
Clarity over cleverness
We resist the urge to build features that impress engineers but confuse merchants. Every metric we surface should tell a clear story and suggest a clear action.
Accessible by default
Every product we ship meets WCAG 2.2 AA. Accessibility is not a checklist item we revisit before launch - it's a design constraint from day one.
Data you own
We store only what we need, explain exactly why we need it, and make it trivially easy to export or delete. Your store data is yours - we are just temporary custodians.
Fast or it's broken
A slow dashboard is a broken dashboard. We hold ourselves to strict performance budgets and treat any regression as a production incident, not a future ticket.
Partnership, not vendor lock-in
We grow when our merchants grow. That means transparent pricing, honest roadmaps, and no dark patterns. If we ever stop being the best tool for you, we'll help you move on.
Long-term thinking
We are bootstrapped and intend to stay that way. No growth-at-all-costs pressure, no pivot to enterprise, no enshittification. We build for the long run.
The team
The people behind MetricLabs
A small, focused team with deep roots in e-commerce, data infrastructure, and product design.
Antonio Sta Teresa
Founder
Software engineer and data-driven marketer with 15+ years spanning content operations, data analysis, marketing optimization, and creative technology. Holds a deep conviction that the best software feels invisible -- giving you the answer you needed before you knew to ask. Specializes in real-time data pipelines and edge computing, keeping platforms fast at any order volume.
Want to work together?
We're always open to conversations with merchants, developers, and partners who share our values. Whether you want to try our apps or explore a partnership, we'd love to hear from you.