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Quiz Builder

Turn visitors into buyers with guided product quizzes

Quiz Builder lets Shopify merchants create interactive product recommendation quizzes in minutes - no code required. Capture emails, personalise recommendations, and lift average order value by matching every visitor to their perfect product.

Product Finder Quiz Complete

Your perfect match

Hydra Boost Serum $48.00

Pick an answer to advance the quiz. 62% of quiz takers convert to purchase.

The problem

One-size-fits-all product pages lose sales

Visitors land on your store with wildly different needs, budgets, and preferences - but every product page says the same thing to everyone. Without personalisation, 70% of shoppers leave without buying because they can't find the right product for them. That's not a traffic problem. That's a relevance problem.

The solution

A quiz that guides every visitor to their perfect product

Quiz Builder lets you build a branching product recommendation quiz in minutes. Visitors answer a few questions, and your quiz logic matches them to the perfect SKU - with their email collected along the way. Every result is personalised, every recommendation is shoppable, and every submission grows your list.

Everything you need

Purpose-built for Shopify stores that take performance seriously.

  • Drag-and-Drop Builder

    Build multi-step quizzes visually. Add question types - single choice, multi-select, image grid, slider - without writing a line of code.

  • Product Recommendation Engine

    Map answers to product tags, variants, or collections. Our scoring engine handles branching logic so the right products surface every time.

  • Email Capture & Sync

    Collect emails at the results screen and sync them instantly to Klaviyo, Omnisend, or Mailchimp - tagged with quiz answers for hyper-targeted flows.

  • Quiz Analytics Dashboard

    See drop-off rates per question, top result paths, and revenue attributed to quiz recommendations. Know exactly which questions convert.

  • Conditional Logic

    Show or skip questions based on previous answers. Build sophisticated branching flows that feel conversational, not robotic.

  • A/B Testing

    Run two quiz variants simultaneously. Automatically promote the winner once statistical significance is reached.

How it works

Under the hood, so you don't have to be.

Build your quiz in minutes, not weeks

Open the drag-and-drop canvas, pick a question type, and drag product collections onto result cards. Our template library covers skincare, apparel, supplements, and more - so you start with a working quiz and customise from there. The average merchant goes live in under 30 minutes.

Recommendation logic that actually works

Each answer carries a weight score for each product tag. When a visitor completes the quiz, the engine sums scores across all answers and surfaces the top-matching products. You control the tags, the weights, and the fallback logic - no black-box algorithm, full transparency.

Email flows that close the sale

Every quiz submission fires a Klaviyo event with the visitor's answers as properties. Your post-quiz flow can send a 'Your results' email with recommended products embedded, a 24-hour follow-up with social proof, and a 72-hour discount for non-purchasers - all triggered automatically.

Frequently asked questions

Copy the one-line embed snippet from your dashboard and paste it into any Shopify page, section, or popup. The quiz adapts to your theme's width automatically. No theme code editing required.
Quiz Builder natively integrates with Klaviyo, Omnisend, Mailchimp, and Drip. Every submission fires a tagged event with the visitor's answers as custom properties, enabling highly segmented post-quiz flows.
Yes. Conditional logic lets you branch the quiz path based on any prior answer. You can also use answer combinations to weight product scoring - e.g. 'dry skin + budget-conscious' surfaces a different SKU than 'oily skin + premium'.
Yes. You can map quiz results to specific variants (size, colour, formulation) rather than just parent products. Visitors land on a pre-selected variant page, reducing friction to add-to-cart.
No hard limit on question count. We recommend keeping quizzes to 5–7 questions for maximum completion rates, but the builder supports as many steps as your use case requires.